1.1 Background of the Study
Indigenous films, deeply rooted in the cultural and social frameworks of local communities, have gained prominence as tools for education, advocacy, and social transformation. In Nigeria, indigenous films produced in local languages resonate with audiences by addressing issues relevant to their daily lives, such as governance, environmental sustainability, and community development (Adamu & Garba, 2023). Civic responsibility, encompassing actions like voting, environmental stewardship, and community participation, is crucial for societal progress. However, the lack of awareness and active participation remains a challenge in rural areas like Zuru Local Government Area. Indigenous films, by incorporating culturally relevant narratives, provide a medium to inspire civic engagement and promote values of responsibility and accountability (Bello & Ibrahim, 2024). This study investigates the effectiveness of indigenous films in fostering civic responsibility in Zuru, examining their themes, reception, and impact on community behavior.
1.2 Statement of the Problem
Despite the potential of indigenous films to influence behavior, civic responsibility remains underexplored in their narratives and application. In Zuru Local Government Area, challenges such as voter apathy, environmental degradation, and low community involvement persist. While indigenous films have the capacity to engage and educate, their effectiveness in promoting civic responsibility remains unclear due to limited research on their impact (Usman & Adebayo, 2023). Furthermore, the lack of a systematic approach to incorporating civic education into film narratives hinders their potential. This study addresses these gaps by evaluating the role of indigenous films in promoting civic responsibility in Zuru.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study provides insights into the role of indigenous films as mediums for promoting civic responsibility, particularly in rural and culturally diverse areas like Zuru. By highlighting their impact and challenges, the findings contribute to the discourse on media-driven civic education. The study is beneficial to filmmakers, educators, and policymakers seeking to leverage indigenous films for social change.
1.7 Scope and Limitations of the Study
The study focuses on indigenous films and their effectiveness in promoting civic responsibility in Zuru Local Government Area, Kebbi State. It is limited to civic-related themes and does not explore other forms of advocacy.
1.8 Operational Definition of Terms
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