The Effectiveness of Indigenous Films in Promoting Civic Responsibility in Zuru Local Government Area, Kebbi State

The Effectiveness of Indigenous Films in Promoting Civic Responsibility in Zuru Local Government Area, Kebbi State

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Chapter One: Introduction

1.1 Background of the Study

Indigenous films, deeply rooted in the cultural and social frameworks of local communities, have gained prominence as tools for education, advocacy, and social transformation. In Nigeria, indigenous films produced in local languages resonate with audiences by addressing issues relevant to their daily lives, such as governance, environmental sustainability, and community development (Adamu & Garba, 2023). Civic responsibility, encompassing actions like voting, environmental stewardship, and community participation, is crucial for societal progress. However, the lack of awareness and active participation remains a challenge in rural areas like Zuru Local Government Area. Indigenous films, by incorporating culturally relevant narratives, provide a medium to inspire civic engagement and promote values of responsibility and accountability (Bello & Ibrahim, 2024). This study investigates the effectiveness of indigenous films in fostering civic responsibility in Zuru, examining their themes, reception, and impact on community behavior.

1.2 Statement of the Problem

Despite the potential of indigenous films to influence behavior, civic responsibility remains underexplored in their narratives and application. In Zuru Local Government Area, challenges such as voter apathy, environmental degradation, and low community involvement persist. While indigenous films have the capacity to engage and educate, their effectiveness in promoting civic responsibility remains unclear due to limited research on their impact (Usman & Adebayo, 2023). Furthermore, the lack of a systematic approach to incorporating civic education into film narratives hinders their potential. This study addresses these gaps by evaluating the role of indigenous films in promoting civic responsibility in Zuru.

1.3 Objectives of the Study

1. To analyze the themes of civic responsibility depicted in indigenous films.
2. To assess the reception and impact of these films on civic behavior in Zuru Local Government Area.
3. To identify the challenges and opportunities of using indigenous films as tools for civic education.

1.4 Research Questions

1. What themes of civic responsibility are depicted in indigenous films?
2. How do indigenous films influence civic behavior in Zuru Local Government Area?
3. What challenges and opportunities exist in using indigenous films for civic education?

1.5 Research Hypothesis

1. Indigenous films effectively depict themes of civic responsibility.
2. The portrayal of civic responsibility in indigenous films positively influences civic behavior in Zuru Local Government Area.
3. Limited access to indigenous films hinders their effectiveness in promoting civic responsibility.

1.6 Significance of the Study

This study provides insights into the role of indigenous films as mediums for promoting civic responsibility, particularly in rural and culturally diverse areas like Zuru. By highlighting their impact and challenges, the findings contribute to the discourse on media-driven civic education. The study is beneficial to filmmakers, educators, and policymakers seeking to leverage indigenous films for social change.

1.7 Scope and Limitations of the Study

The study focuses on indigenous films and their effectiveness in promoting civic responsibility in Zuru Local Government Area, Kebbi State. It is limited to civic-related themes and does not explore other forms of advocacy.

1.8 Operational Definition of Terms

• Indigenous Films: Movies produced in local languages and reflecting the cultural practices and values of a community.
• Civic Responsibility: The obligations of individuals to participate actively in their communities and contribute to societal well-being.
• Zuru Local Government Area: A rural administrative region in Kebbi State, Nigeria, selected for this study.

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